Build a Stronger Network: Have (More) Meaningful Conversations
With all the noise in marketing these days, the need for more meaningful conversations has become more important than ever. The rise in digital platforms has transformed how we communicate. Anyone can broadcast their thoughts to anyone at any time—even worse, everyone feels a need to. Feeling the pressure to reach customers and weed through […]
Don’t Be a “HubSpot Hal”—The Dangers of a Marketing Automation Mindset
Beware of HubSpot Hal. And, be careful that HubSpot Hal is not actually YOU! Here is another “how not to do it” story from the modern world of marketing. In Clicksand, I spent a lot of time talking about how marketing automation tools like HubSpot (and Pardot and Marketo and Eloqua and the others) can […]
How to (Mostly) Rise Above Social Media Algorithms
You’d like to run a simple social media campaign to increase your visibility and attract some new customers. You probably have at least a couple of platforms; Facebook, Twitter, perhaps Instagram—and you want to make sure you’re maximizing your content reach and impact within each. A quick Google search on how to most efficiently use […]
Don’t Just Talk the Talk in Online Marketing
This article is part of the 7 Deadly Sins of Relationship-Based Marketing series. In the series, we’ll chronicle different online behaviors and practices that can ruin your business relationships. Some are subtle, and some not so much. If the success of your business relies on maintaining healthy relationships with current clients, prospects, or a network […]
What Makes a Great Content Writer
Keeping your digital channels full of fresh, on-brand content requires a great content writer. Often times this job is handed over to an intern (because she knows her way around social media) or an administrative assistant (because he’s got time between answering phone calls). We hate to see businesses fall into this trap. Finding someone […]
How to Come Up with Blog Article Topics
Your blog is a beast that needs constant feeding. Coming up with an ongoing stream of fresh, new ideas that your readers find valuable can be a challenge. Is it possible to have it both ways—frequent, fresh content that’s compelling, too? It is. Use these guidelines to help get you started. What’s useful to your […]
It Takes a Village: Writing for Social Media Marketing
Interactive marketing—especially when using social media platforms—has become a powerful and proven way to engage customers and build relationships that can be converted into sustained, profitable business growth. The downside of marketing through social media? Just this: Social media channels are hungry critters. They constantly crave inventive, informative, original content—not recycled “filler.” If you don’t […]
How We Got into (and out of) the Clicksand Trap
Rex Elliott is co-founder and partner at Cooper & Elliott, a law firm in Columbus, Ohio. He tells us about his journey to understand how online and digital marketing isn’t a one-size-fits all solution for every business. He shares the lessons he learned and the frustrations he and his firm experienced on the path to […]
You Can’t Replace You with Marketing Automation
This article is part of the 7 Deadly Sins of Relationship-Based Marketing series. In the series, we’ll chronicle different online behaviors and practices that can ruin your business relationships. Some are subtle, and some not so much. If the success of your business relies on maintaining healthy relationships with current clients, prospects, or a network […]
Don’t Be a Flake: It’s Killing Your Business
This article is part of the 7 Deadly Sins of Relationship-Based Marketing series. In the series, we’ll chronicle different online behaviors and practices that can be ruining your business relationships. Some are subtle, and some not so much. If the success of your business relies on maintaining healthy relationships with current clients, prospects, or a […]
