Have Some Compassion: Quit Hurting (Instead of Building) Business Relationships
Like most people, I begin each day by checking my inbox and cleaning out the unimportant emails. And of course, more of those emails get deleted than get read. That’s an awful lot of marketing effort that goes straight into the trash. The same can be said for social media channels. You have to wade […]
Columbus Marketing Agency PR Brigade Announces Name Change to Civilis Marketing
Digital marketing firm PR Brigade is pleased to announce its name change to Civilis Marketing. The new name better reflects the type of customized relationship-based marketing services the company provides to dynamic businesses across North America. Latin for “civilized,” Civilis represents an understanding that valuable business relationships require a human connection. President of Civilis Marketing, […]
Marketing Automation: What Is It and Do I Need It?
Marketing automation is a big buzzword these days. It’s being touted as a silver bullet that can alleviate a myriad of marketing woes. The very term, Marketing Automation, could lead one to believe that marketing can, indeed, be automated. But wait, not so fast. Technically speaking, marketing automation is a type of technology that allows for the […]
Quit Talking AT Potential Clients: Make Marketing Effective, Not Efficient
Advances in technology have helped make amazing strides in modern business relationships. Unfortunately, not all of its uses have been positive. There has been a trend toward the automation of customer interactions that have made them much less personal and meaningful. This is because technology can be used for two different (and often competing) purposes: efficiency and […]
Rude Marketing Automation Can Destroy Your Company’s Reputation
“…since you haven’t responded to my earlier emails, you must not be interested in what I have to offer you.” That’s the most recent in a string of emails that we’ve been receiving regularly from a CEO who wants to earn our business. No joke. These emails come directly from that company’s CEO and are […]
Get Real: Build Business Relationships with Effective Social Media Messaging
Despite Michael Corleone’s assertion that “It’s not personal, Sonny. It’s strictly business,” every aspect of business is personal. When people know about you, like you, and trust you, your business thrives. When they don’t, business suffers. Building a successful business is all about building trust, connections, and rapport with your customers and prospects. And without a strong relationship – […]
How to Capitalize on Your Marketing Success
Look, we’re business people too. Ironically (given the business we’re in), we too have had our fair share of marketing and advertising failures. Over the years, through our own foibles as well as through those of our many clients—we’ve learned that there are no marketing silver bullets. To drive leads and ensuing revenue, success will be found […]
Speak Only if It Improves upon the Silence: Reducing Social Media Noise
Are we there yet? Have we – as a culture, a society, a species – finally reached that point where the sheer magnitude of advertising and marketing messages that each of us encounters in a day outpaced our ability to actually process any one of them? And if that is the case, could there actually […]
Find, Organize and Leverage Your Top 100 Business Relationships
If your business is like mine, where a handshake is required to close a deal, you know that building and nurturing 1-to-1 relationships is the biggest key to success—without those relationships, you (and I) simply don’t have a business. One of the most important tools we have in our company is a list of our […]
Outsource—Yes, Outsource Your Business Relationship Building
It’s no secret that the more successful your business, the more relationships you have. And after a certain point, it becomes very difficult to maintain these relationships. There aren’t enough hours in the day for you to stay in personal contact with hundreds or thousands of people. Fortunately, you can leverage advances in technology to […]
