The Evolution of the Technological Relationship
No question, our communication mediums have come a long way—and so have we. That’s because whenever those mediums change, they take us along for the ride. We’re forever linked. Let’s take a look at media of the past and present, and how they figure into a recent and multi-faceted development for us in the digital […]
One-Sided Communication Isn’t a Relationship, It’s Stalking
This article is part of the 7 Deadly Sins of Relationship-Based Marketing series. In the series, we’ll chronicle different online behaviors and practices that can ruin your business relationships. Some are subtle, and some not so much. If the success of your business relies on maintaining healthy relationships with current clients, prospects, or a network […]
Building Authentic Relationships in Digital Channels—It Can Be Done
We are often asked whether it’s truly possible to establish and build genuine 1-to-1 relationships in digital channels. After all, for decades our telephones, inboxes, and snail-mailboxes have been overwhelmed by an onslaught of meaningless junk, and all that noise has made us downright numb to any meaningful messages that might be buried in there. […]
Make Friends First, Business Second
In uber-quotable “The Godfather,” Michael Corleone famously said, “It’s not personal, Sonny. It’s strictly business.” Oh, Michael, you poor misguided soul. Granted, it’d probably be best to avoid replicating the Corleone family’s business model anyway, but on that one point—at least in today’s environment—he got things exactly wrong. Nowadays, he’d have been more accurate saying, […]
Business Success: It’s about Whom You Know
Every savvy business person will tell you, “It’s all about relationships.” What not everybody realizes, however, is that there are several types of business relationships that provide value to you, and they do it in very different ways. The most obvious relationship—and the one most people are thinking of when they say, “It’s all about […]
The New Marketing Paradigm
Today’s digital technology has brought about a sea change in how businesses and prospects interact. Unlike the old days of marketing, where a business was (largely) in control of the way their image was projected to the outside world, today’s marketing paradigm has the consumer in the proverbial driver’s seat. It’s the consumer who now […]
