Maximize Potential of High-Value Relationships

sales-strategy

The area president of a national business services outsourcing firm was overseeing a rapidly growing division. His personal success, and by extension, the success of his company, hinged upon maintaining strong relationships with referrers, prospective clients, existing clients and the contracted consultants that served them. With an increasing number of consultants and clients under his […]

The Universe of Potential Relationships, Part 3: People You Can Build Rapport With

If real, authentic relationships are important to the success of your business, it’s invaluable to know exactly who you can build relationships with. In my book Clicksand, I share the idea of the Universe of Potential Relationships. You can only build relationships with people who meet three criteria: They are someone you want to have […]