How We Got into (and out of) the Clicksand Trap
Rex Elliott is co-founder and partner at Cooper & Elliott, a law firm in Columbus, Ohio. He tells us about his journey to understand how online and digital marketing isn’t a one-size-fits all solution for every business. He shares the lessons he learned and the frustrations he and his firm experienced on the path to […]
You Can’t Replace You with Marketing Automation
This article is part of the 7 Deadly Sins of Relationship-Based Marketing series. In the series, we’ll chronicle different online behaviors and practices that can ruin your business relationships. Some are subtle, and some not so much. If the success of your business relies on maintaining healthy relationships with current clients, prospects, or a network […]
Don’t Be a Flake: It’s Killing Your Business
This article is part of the 7 Deadly Sins of Relationship-Based Marketing series. In the series, we’ll chronicle different online behaviors and practices that can be ruining your business relationships. Some are subtle, and some not so much. If the success of your business relies on maintaining healthy relationships with current clients, prospects, or a […]
Have Some Compassion: Quit Hurting (Instead of Building) Business Relationships
Like most people, I begin each day by checking my inbox and cleaning out the unimportant emails. And of course, more of those emails get deleted than get read. That’s an awful lot of marketing effort that goes straight into the trash. The same can be said for social media channels. You have to wade […]
Columbus Marketing Agency PR Brigade Announces Name Change to Civilis Marketing
Digital marketing firm PR Brigade is pleased to announce its name change to Civilis Marketing. The new name better reflects the type of customized relationship-based marketing services the company provides to dynamic businesses across North America. Latin for “civilized,” Civilis represents an understanding that valuable business relationships require a human connection. President of Civilis Marketing, […]
Marketing Automation: What Is It and Do I Need It?
Marketing automation is a big buzzword these days. It’s being touted as a silver bullet that can alleviate a myriad of marketing woes. The very term, Marketing Automation, could lead one to believe that marketing can, indeed, be automated. But wait, not so fast. Technically speaking, marketing automation is a type of technology that allows for the […]
Quit Talking AT Potential Clients: Make Marketing Effective, Not Efficient
Advances in technology have helped make amazing strides in modern business relationships. Unfortunately, not all of its uses have been positive. There has been a trend toward the automation of customer interactions that have made them much less personal and meaningful. This is because technology can be used for two different (and often competing) purposes: efficiency and […]
Rude Marketing Automation Can Destroy Your Company’s Reputation
“…since you haven’t responded to my earlier emails, you must not be interested in what I have to offer you.” That’s the most recent in a string of emails that we’ve been receiving regularly from a CEO who wants to earn our business. No joke. These emails come directly from that company’s CEO and are […]
Get Real: Build Business Relationships with Effective Social Media Messaging
Despite Michael Corleone’s assertion that “It’s not personal, Sonny. It’s strictly business,” every aspect of business is personal. When people know about you, like you, and trust you, your business thrives. When they don’t, business suffers. Building a successful business is all about building trust, connections, and rapport with your customers and prospects. And without a strong relationship – […]
How to Capitalize on Your Marketing Success
Look, we’re business people too. Ironically (given the business we’re in), we too have had our fair share of marketing and advertising failures. Over the years, through our own foibles as well as through those of our many clients—we’ve learned that there are no marketing silver bullets. To drive leads and ensuing revenue, success will be found […]
